Popular cultures of East Asia

2020 – present – Member in the Editorial Board of East Asian Journal of Popular Culture (EAJPC). ISSN 20517084, Online ISSN 20517092.

2011 (July-October) – Visiting Senior Fellow, Academy of Korean Studies, Seoul, South Korea.

Publications

(with Anda Rodideal and Teodor Dumitrache) Building a Cultural Superpower: The Impact of South Korean Popular Culture in Romania. Acta Asiatica Varsoviensia. 2020, 33, 73-87.

Narrative Structures and the Export of Meaning: the Case of South Korean Popular Culture’s Reception in Central and Eastern Europe. In Crisis’ Representations: Frontiers and Identities in the Contemporary Media Narratives. Edited by  Christiana Constantopoulou. Brill. ISBN: ISBN: 978-90-04-43955-9. pp. 97-106.

Mental maps of Hallyu in Central and Eastern Europe: An analysis of the impact of South Korean Wave in Romania. In Asia & Europe in social sciences. Connections, representations, interpretations. Edited by Constantinescu, Alexandra Gabriel and Marinescu, Angelica Helena, University of Bucharest Publishing House, 2020. pp. 123-143. ISBN: 978-606-16-1159-1.

Impactul Hallyu in tarile Europei Centrale si de Est – o analiza exploratorie [The impact of Hally in Eastern and Central Europe – An exploratory analysis]. In Societatea contemporana, intre comunicarea artefactuala si stil [Contemporary society, between artefactual communication and style]. Edited by Valentina Marinescu and Dan Podaru, Tritonic, 2017, pp. 45-65, ISBN: 978-606-749-243-9.

(With Liliana Botez) Receptarea literaturii est-asiatice în România – note de teren [The readers of East-Asia literature in Romania: Some field-notes]. In Călători și călătorii. Palimpsest pe harta reprezentării [Travels and travellers. A palimsest of the map of representation]. Edited by Alexandra Crăciun and Ana Maria Teodorescu, Editura Universității din București, 2017, ISBN 978-606-16-0858-1, pp. 57-69.

New trends in urban eco-philosophy and strategy – A comparative analysis of EU and South Korea. In The Future of Europe. Edited by Octavian Dragomir Jora, Editura ASE, 2017, ISSN 2392-8611, ISSN-L 2392-8611.

(With Ecaterina Balica) Framing East Asia in Romanian mass media: The case of representing South Korea and North Korea. In Synergies in Communication. Edited by Marina Militaru (coordinator), Raluca Nicolae, Dana radler, Iulia Rascanu, Roxana Marinescu, Raluca Hurduzeu, Lora Constantinescu, Antonia Enache, Editura ASE, 2017. ISSN 2284 – 6654, ISSN-L 2284-6654.

Reflections on the “Field” in Hallyu studies: Entaglements and dillemas of comparative research in Korean studies. In Proceedings of the 15th CEESOK International Conference on Korean Studies ”New trends in Korean Studies”, Adeam Mickiewicz University in Poznan, 2016, pp. 224-243, ISBN: 978-83-7798-607-3.

Searching the Sameness and Otherness through Hallyu in the Balkans and Central Europe. Wiener Beiträge zur Koreaforschung VII (2015), pp. 83-98, ISBN 978-3-7069-0874-0, ISSN 1998-989X.

Maps of Desire – The Impact of Hallyu in Central and Eastern Europe. In Proceedings – The 14th International Conference – CEESOK 2015, Edited by Maria Soldatova, Ekaterina Pokholkova, Moscol State Linguistic University, Moscow, 2015, pp.201-210, ISBN – 978-96-2015-002-2.

(book review) Monnais, L. & H.J. Cook (eds.). 2012. Global Movements, Local Concerns – Medicine and Health in Southeast Asia, Singapore: NUS Press, ISBN 9789971696399. New Asia Books.

(book review) Saxer, M. 2013. Manufacturing Tibetan Medicine. The Creation of an Industry and the Moral Economy of Tibetanness, New York & Oxford: Berghahn Books, ISBN 0857457721. New Asia Books.

Historical Trends of Framing International Relations: an Analysis of  Romanian Media Representations of Korea-Russia relations. In Exploring the new trends in socio-cultural changes in Korean and Russian societies, University of Saint-Petersburg, 2015, pp. 14-26, ISBN –  978-5-98620-140-5.

(With Kim Youngmi). Mapping South Korea’s Soft Power: Sources, Actors, Tools, and Impact, Romanian Journal of Sociological Studies, 2015, no. 1/2015, pp. 1-10, ISSN: ISSN 2457-6158.

(With Kim Youngmi) – Editors of the special issue Korea’s Soft Power Strategies in the world. The Romanian Journal of Sociological Studies, 1/2015.

Many faces of Hallyu in the Global World. Chapter in  The Global Impact of South Korean Popular Culture: Hallyu Unbound, Edited by Valentina Marinescu, Lexington Books, 2014, pp. 1-5, ISBN 978-0-7391-9337-2.

Studying Hallyu in Central and Eastern Europe: Challenges for empirical research. Anthropological Research and Studies, No. 4/2014, pp. 30-46 – ISSN – 2360-3445.

(With Balica Ecaterina) Audience Perceptions and Representations of Korea: The Romanian Experience. Chapter in The Global Impact of South Korean Popular Culture: Hallyu Unbound, Edited by Valentina Marinescu, Lexington Books, 2014, pp. 89-104, ISBN 978-0-7391-9337-2.

(With Balica Ecaterina) Korean Cultural Products in Eastern Europe: A Case Study of the K-Pop Impact in Romania. REGION: Regional Studies of Russia, Eastern Europe, and Central Asia, Slavica Publishers, Indiana University, 2013, vol2(1), pp. 113-135.

Hallyu in Romania- A case study of the “new export”of meaning in Eastern Europe. CEESOK Journal of Korean Studies, vol 13/2012, pp. 128-148, ISSN 978-3-7069-0698-2.

L’audience des produits de Hallyu en Romanie – Un étude de cas. Revista Romana de Jurnalism si ComunicareNo.2/2011, pp. 59-67 – ISSN – 1842-256X.

Hybridity in understanding of media “tales”: The case of Romanian audience for K-drama, Academic Quarter/ Academisk Kvarter- The academic journal for research from the humanities, vol 2/June 2011- ISSN: 1904-0008

Ro-Hallyu – The influence of Korean Wave in Romania, Actas VII Congresso de Sociologia, Porto, 2012.

Conferences

International Conferences

Narrative structures and the export of meaning – the case of South Korean popular culture’s reception in Central and Eastern Europe. Paper presented at the international conference Filmic and Media Narratives of the Crisis: Contemporary Representations, Panteion University and the French Institute of Athens, Athens, Greece, 7-8 November 2019.

South Korea’s Soft Power: present realities and future opportunities in Romania. The International Interdisciplinary Academic Conference 120th Anniversary of Korean Studies in Saint Petersburg University, Saint Petersburg University, Russia,  October 12-14, 2017.

Reflections on the “Field” in Hallyu studies: Entaglements and dillemas of comparative research in Korean studies. The 15th International Conference CEESOK “New Trends in Korean Studies”, Adam Mickiewicz University, Poznan, Poland, October 21–21, 2016.

Hallyu and “imagined communities” of Korean fans – A comparative analysis of the countries from the Visegrad Group. 2016 KASEUS International Conference “The ROK’s MPD and the ‘Visegrad 4+1’ Cooperation”, KASEUS, Charles University, Prague, Czech Republic,  July 7, 2016.

Green cities in European Union and South Korea: From local solutions to common projects. The International Conference Global Cities and Urban Studies: Korea in comparative perspective,  Department of International Relations – Central European University, Korea Foundation, Central European University, Budapest, Hungary, June 16-18, 2016.

Studying Hallyu in Central and Eastern Europe: Challenges for empirical research. The Viennese Korean Days, University of Vienna, Vienna, Austria, December 4-5, 2015.

Maps of desire – The impact of Hallyu in Central and Eastern Europe. The 14th Central and Eastern Europe Society of Koreanology International Conference in Moscow (CEESOK-2015), Moscow, Russian Federation, October 29-30, 2015.

Ways of representing “otherness”: A comparative analysis of South Korea’s popular culture influences in Eastern Europe and the Balkans. The 4th Conference on Korean Screen Culture- Department of Cross-Cultural and Regional Studies (ToRS)-University of Copenhagen, Copenhagen, Denmark, May 29 – 30 , 2015.

Historical Trends of Framing International Relations. An Analysis of Romanian Media Representations of Korea-Russia Relations. The Conference Exploring the new trends of socio-cultural changes in Korean and Russian societies, Saint-Petersburg State University, Sain Petersburg, Russian Federation, April 9-10 , 2015.

Geographies of East-Asia in Europe – Ways of perceiving and assessing the uniqueness of Hallyu. The Conference Winning Central Europe: Spread and Reception of the Korean Wave in the Czech Republic and the Adjacent Countries, The Charles University, Prague, Czech Republic, November 28-29, 2014.

Searching the Sameness and Otherness through Hallyu in Balkans and Central Europe. The Second Middle East  WAHS Conference Cultural Geography of the Hallyu: Mapping the World through Korean Popular Culture, The Hebrew University of Jerusalem, Israel, May 13-15, 2014.

An ephemeral trend or nativization? – The impact of East-Asian popular cultures in Romania. Conference of the International and Intercultural Communication Section  of the German Communication Association (DGPuK) Transcultural and transnational communication research in Central and Eastern Europe: Trends, development, debates, University of  Wien, Wien, Austria, October 4-6, 2013

Asia seen by the eyes of Romanian fans. MASH 2013: Making and Sharing- Conference on audience creativity, Maastricht University, Maastricht, July 4-6, 201.

The new export of meaning – The Korean Wave in Romania. The International workshop Korean Culture, Civilization and Art, University of Bucharest, Institute of Sociology and Romanian-Korean Intercultural Association, University of Bucharest, May 20-21 , 2013.

The influence of Korean Wave in Romania – Some elements from the field research. Korean Studies Institute, Freie Universitat, Berlin, April 8, 2013.

From Dae Jang Geum to Gangnam Style – the reception of Korean Wave in Romania. Wienese Korean Studies Day, University of Wien, Wien, Austria, December 13-15, 2012.

Internet Fan-Based Communities in Romania: A Case Study of K-Pop Impact on Romanian Adolescents. Conference Digital Culture, Media and Education, University of Blagoevgrad, Blagoevgrad, Bulgaria, October 29-31, 2012.

(With Balica Ecaterina) The Impact of “Meaning”: Ways of Perceiving and Assessing the Uniqueness of Korean Popular Culture in Romania. Conference Whither the Two Koreas? Continuity and Change on the Korean Peninsula, Central European University, CEU, Budapest, September 6- 8, 2012.

(With Balica Ecaterina) The “new” export of meaning – The Korean Wave in Romania. 9th International Congress of the Association of the Cultural Studies – Crossroads, UNESCO, Paris, July 4-6, 2012.

Ro-Hallyu: The influence of Korean Wave in Romania, The VIIth Congress of Portuguese Association of Sociology Sociedate, Crise et Reconfiguracoes, University of Porto, Porto, Portugal, June 19-21, 2012.

Hallyu in Romania – A case study of the “new” export of meaning in Eastern Europe, Conference The Current Korean Wave in the Central and Eastern Europe Region and Its Prospect, CEESOK Conferece, university of Warsaw, Warsaw, Poland, March 17-18, 2012.

Marinescu V. The Korean wave and the globalization of public: The analysis of K-drama audiences in Romania. Colloqium TV Series in the World: Changing Places / Places of Exchange, University of Le Havre, Le Havre, France, June 15-17, 2011.

 Romanian Conferences

New trends in urban eco-philosophy and strategy – A comparative analysis of EU and South Korea. The 7th The Future of Europe, The Faculty of International Business and Economics of the Bucharest University of Economic Studies International Conference, Romanian Institute of Economic Forecasting, European Institute of Romania, Institute for World Economy and Romanian Society for Economics, Bucharest, Romania, November 16-17, 2017.

(With Balica Ecaterina). Framing East Asia in Romanian mass media: The case of representing South Korea and North Korea.  The 6th International Conference Synergies in Communication, The Bucharest University of Economic Studies, The Faculty of International Business and Economics, The Department of Modern Languages and Business Communication of AS, Bucharest, Romania, November 16 – 17, 2017.

Teaching Area Studies through two different online platforms. The International Conference SMART 2016 – Scientific Methods in Academic Research and Teaching, University Politehnica of Timisoara and EduSoft Academy, Timisoara, Romania, November 18-19, 2016.

(With Balica Ecaterina) South and North Korea in Romanian Internet News Media. Conference Korea’s challenges ahead: The Korean Peninsula issues in the world, Central European University (Hungary) and Faculty of Sociology and Social Work, University of Bucharest, Bucharest, Romania, September 2-4, 2015.

Receptarea literaturii est-asiatice în Romania. Note de teren [Reception of East Asia literature in Romania. Some field-notes]. The conference Cartea-Obiect. Istorie culturală, strategii de marketing și tehnologii multimediale [Book as an object. Cultural history marketing strategies and multimedia technologies], Faculty of Letters, University of Bucharest, Bucharest, Romania, November 7-8, 2014.

Geographies of Hallyu in the Balkans and Central Europe. Conference Korea’s Soft Power Strategies in the World, University of Bucharest, Bucharest, Romania, May 30-31,  2014.

Reconstructing Social Identities in the Balkans and Central Europe through Popular Culture. Conference Individual, Family, Society – Contemporary Challenges, “Francisc I. Rainer” Anthropology Institute of the Romanian Academy, Bucharest, “Constantin Radulescu Motru” Institute of Philosophy and Psychology of the Romanian Academy, Bucharest, Institute of Sociology, Romanian Academy, Bucharest, “Dimitrie Cantemir” Christian University, Bucharest Romania, University of Medicine and Pharmacy Targu-Mures, Romania, May 27-28, 2014.

The “new” export of meaning – The „Korean Wave” in Romania. International workshop Korean Culture, Civilization and Art,  University of Bucharest, Institute of Sociology and Romanian-Korean Intercultural Association, University of Bucharest, May 20-21 , 2013

(With Balica Ecaterina) East-Asia cultural products and the Romanian fans. International Conference Sociologia europeană: noi provocări şi oportunităţi, Romanian Society of Sociology, Institute of the Quality of Life, Oradea, September 27-29, 2012

 Hallyu in Romania – Understanding East-Asia fictions in Romania. Conference Fiction in the media or media of the fiction, University of Bucharest, July 12-14, 2012.

(With Balica Ecaterina) Tinerii români şi cultura sud coreană. Studiu de caz: fanii k-popului [The Romanian Youth and Suuth-Korean Culture: A case study- The Fans of K-Pop]. The Second International Conference of the Society of Sociologists from Romania: Beyond Globalization, Bucharest, May 31, 2012.